ANSWERS.COM ADDS HEALTHINATION VIDEO CONTENT TO ANSWER ENGINE™
New York - 10/23/2007
Answers.com (NASDAQ: ANSW) today announced that it will integrate interactive health education videos from HealthiNation, a leading digital health media company, with relevant health content on Answers.com. Answers.com provides authoritative information to consumers in categories such as business, health, travel, technology, science, entertainment, arts, history and much more. Examples of HealthiNation’s video content on Answers.com can be viewed at http://www.healthination.com.
HealthiNation’s original, educational videos deliver factual health information on a wide variety of topics to guide consumers in taking the right steps to improve their health. Independently produced with HealthiNation’s Medical Advisory Board, the programs feature 3D bio-animations to show consumers exactly what’s happening inside their bodies. HealthiNation’s programming covers important health topics such as breast cancer, diabetes, autism, heart disease, and many more. There are also lifestyle programs, ranging from parenting and nutrition to understanding the basics of health insurance.
“The addition of HealthiNation’s video programming complements Answers.com’s rich health content with an engaging and informative video experience for consumers seeking information from health industry professionals,” said Robert Formentin, vice president of Advertising for Answers.com.
“HealthiNation is excited about this partnership with Answers.com. We’re pleased to be adding a professional video element to this popular information portal,” said Raj Amin, HealthiNation CEO.
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ABOUT ANSWERS.COM
Answers Corporation (NASDAQ: ANSW) operates the award-winning Answers.com(TM) information portal, delivering comprehensive content on over four million topics spanning health, finance, entertainment, business and more. Content includes over 180 licensed titles from leading publishers such as Houghton Mifflin Riverdeep Group PLC, Barron's, Encyclopedia Britannica, Oxford University Press, All Media Guide and others; original articles written by Answers.com's editorial team; community-contributed articles from Wikipedia; and user-generated questions & answers from Answers.com's industry-leading WikiAnswers(TM) (wiki.answers.com). For investment information, visit ir.answers.com.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network created to address consumers’ need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation video programs are designed specifically for interactive media, bringing clarity to health topics using 3D bio-animations and real patient experiences to give viewers the information they need, when they need it. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
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Media Contacts:
Alison Minaglia
Technology PR for Answers.com
(917)902-3404
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
