HEALTHINATION LAUNCHES ON DEMAND HEALTH PROGRAMMING NATIONWIDE WITH COX MEDIA
Partnership provides free, relevant health-related content to Cox Digital Cable Customers and compelling advertising opportunities for local and regional advertisers
New York, NY - 01/30/2007
HealthiNation, an emerging digital health network, today announced that it has signed an agreement with Cox Media to launch its medical information programming to On DEMAND’s FreeZone on Cox Digital Cable in 15 markets across the country. HealthiNation and Cox Media will work closely to create new and compelling interactive advertising opportunities for national and local advertisers.
Created to address consumers’ need for accurate, easy-to-understand health content, HealthiNation enables viewers to take control of their health by delivering straight talking information and inspirational true-life stories using exciting new digital technologies, such as computer generated graphics and high-quality 3-D bio animation. Videos are produced independently and reviewed by HealthiNation’s medical advisory team, which includes respected physicians from various fields of medicine.
“We’re incredibly excited to introduce Cox Digital Cable customers to a totally new way to learn about their health,” said Raj Amin, HealthiNation CEO. “Our viewers are seeking health information, not just entertainment, and FreeZone provides the perfect showcase to attract a valuable new audience to On DEMAND.”
HealthiNation and Cox Media will offer regional or national hospitals, pharmaceutical and food diet-related companies an ideal opportunity to communicate on a small or large scale. HealthiNation enables advertisers to expand their message to long-form and relay more information about a product or service while increasing their ability to identify, target and track primary audiences.
“HealthiNation’s programs are a great fit for video-on-demand, providing valuable information to our customers any time they choose,” said David Porter, vice president of marketing and new media for Cox Media. “It also gives health advertisers a highly targeted opportunity to connect with viewers as part of their information gathering experience.”
HealthiNation content will be included as part of the On DEMAND’s FreeZone offering that provides more than 1,000 free programs to subscribers across the U.S.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network created to address consumers’ need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
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Contact:
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
