HEALTHINATION LAUNCHES WITH BRESNAN
Underscores Strong Consumer Response to On-Demand Network’s Original Medical Information Programming
New York, NY - 01/30/2007
HealthiNation, a new digital medical information network, today announced that it has signed an agreement with Bresnan Communications, the nation’s 10th largest MSO, to launch its new medical information network via the cable operator’s Video-On-Demand (VOD) platforms.
Bresnan will offer its digital cable subscribers HealthiNation’s original, medical education content which features a wide variety of health topics, ranging from heart disease and depression to diabetes and cancer. As a result of the deal, HealthiNation is now available to Bresnan’s customers in Colorado, Montana, Wyoming, and Utah.
“Bresnan customers already enjoy state of the art video, data and voice services throughout the Rocky Mountain region and adding HealthiNation to our increasingly robust VOD offerings will be a great resource for our growing number of video subscribers.” said Jim Gemmill, Bresnan’s vice president of operations.
Created to address consumers’ need for accurate, easy-to-understand health content, HealthiNation enables viewers to take control of their health by delivering straight talking information and inspirational true-life stories using exciting new digital technologies, such as computer generated graphics and high-quality 3-D bio animation. Videos are produced independently and reviewed by HealthiNation’s medical advisory team, which includes respected physicians from various fields of medicine.
HealthiNation’s programming began airing in select cable VOD markets in June 2006, and is now expanding with major video service providers nationwide. The company’s videos not only enable operators to offer their subscribers comprehensive medical information, but the programming model and production values also result in high engagement rates and impressive repeat viewership. For both national and local advertisers, the programming also presents compelling marketing and sales opportunities, allowing them to more effectively target their consumer audience.
“We are excited to expand our distribution with an innovative partner like Bresnan Communications,” said Raj Amin, HealthiNation CEO “By launching HealthiNation, Bresnan is transforming VOD into a valuable community health resource that can positively affect the lives of their customers.”
ABOUT BRESNAN COMMUNICATIONS
Bresnan Communications is a broadband telecommunications company founded by Bill Bresnan in 1984. The company serves more than 300,000 customers throughout Colorado, Montana, Wyoming and Utah. Today, Bresnan offers advanced digital voice, video and high-speed Internet services including digital phone service, digital video recorder service, high-definition TV, video-on-demand and high-speed Internet service. The company also serves the business community through its Business Services and Advertising Sales divisions. More information about Bresnan is available at www.bresnan.com.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network created to address consumers’ need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
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Contacts:
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
Shawn Beqaj
Bresnan Communications
914-641-3324
sbeqaj@bresnan.com
