HEALTHINATION VIDEO CONTENT TO APPEAR ON YAHOO! HEALTH
New broadband TV service educates consumers about important health conditions and offers a community of real patient experiences
New York, NY - 03/19/2007
HealthiNation, an emerging digital health education network, today announced that it will provide premium quality videos and content to the seven million users of Yahoo! Health, a comprehensive health information web site dedicated to helping people live better longer.
Yahoo! Health visitors can now interact with HealthiNation content for a completely different and enhanced viewing experience, which includes 3-D animations, on-camera doctors and documentary-style videos from real people who share their personal experiences about their specific health conditions and the steps they’ve taken to improve their quality of life.
“Consumers are constantly searching for new, innovative ways to learn, improve and take better control of their health with many of them using the Internet as key source of information,” said Raj Amin, HealthiNation CEO. “We are very excited to deliver our videos as an integral part of Yahoo! Health’s high quality service, and to help people make better decisions about their health and drive higher levels of health literacy.”
Eighty percent of American internet users, or some 113 million adults, have searched for information on at least one health topic (Pew Internet and American Life Project, Online Health Search, Oct. 2006).
Created in April 2005 to address consumers’ need for accurate, easy-to-understand health content, HealthiNation delivers viewers straight-talking information and inspirational true-life stories. HealthiNation videos are produced independently and reviewed by the company’s medical advisory team of respected physicians from various fields of medicine.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health video network created to address consumers’ needs for accurate, cutting edge, easy-to-understand health information that enables them to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet − so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
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Contact:
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
