HealthiNation Appoints Chief Digital Officer and Announces Initiative to Reach Wider Health Audience

New York, New York - 10/04/2010

HealthiNation announced today that successful entrepreneur and accomplished digital media expert Doug McFarland will join the company in the newly created role of Chief Digital Officer. In this position, McFarland will oversee digital strategy and operations activities to support the company on its path to become the most trusted video brand in health. The appointment was announced today by Raj Amin, CEO and founder of HealthiNation.

Health concerns continue to surround and dominate the American lifestyle, as health costs continue to skyrocket. A renewed emphasis on preventative healthcare is evidenced by initiatives like “Let’s Move” that are being driven from a White House that has put our country’s health at the top of its agenda.

“While our foundation has been built on trusted medical education programs, our goal is to continue to evolve with our audience as they take steps to be healthier in their daily lives,” said Raj Amin, Founder and CEO of HealthiNation. “Doug’s experience as a respected digital media veteran will be a tremendous asset as we craft new digital strategies to reach this broader consumer health audience.”

While HealthiNation’s video programming is currently available to over 72 million people monthly through its TV and online platforms, the company plans to announce new partnerships and a slate of new video programming in the coming weeks.

“I’m very excited to be part of HealthiNation as we expand our strategy to serve a broader consumer audience,” said Mr. McFarland. “Raj and his amazing team have built a strong company committed to delivering the most trusted video in health, and my priority is to further accelerate our growth plans.”

McFarland has been a part of HealthiNation’s extended team for two years as a board member. He was most recently Co-CEO of Dimestore Media, which was acquired last year by KnowledgeNetwork. Previously, he was CEO of ScanScout (where he continues on the board of directors), EVP/GM of Eyeblaster, and EVP/GM of Advertising.com. McFarland was also appointed President of Jupiter/Media Metrix.

Note: Doug McFarland can be reached directly via email: Doug "AT" healthination.com.

About HealthiNation
HealthiNation is a premier health media brand that develops, produces and distributes digital programming that educates and inspires people to make healthier choices. Our award-winning video programs are developed by leading physicians and television producers, covering medical education as well as lifestyle tips, personal stories and entertaining original series–all with the mission of helping people take actions for their health. Programs can be seen through distribution partnerships with leading cable companies and internet properties that reach over 40 million unique users online and more than 32 million digital TV homes. HealthiNation is headquartered in New York City, and its investors include Intel Capital and MK Capital. For more information, visit www.healthination.com

Media Contact:
Diane Hepps
Director, Communications
646.556.6768
diane@healthination.com