HealthiNation Builds Momentum As Trusted Health Media Brand With Industry First Accreditation

New York, New York - 10/06/2010

HealthiNation announced today that it has been awarded the Health Content Provider accreditation from URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry. HealthiNation is the first and only health video company to receive URAC accreditation.

Research shows that year after year Americans are concerned about the reliability of health information they get from consumer media, such as television shows and the web. With the growing popularity of celebrity doctors and medical sitcoms, the need to set standards for content accuracy becomes more and more apparent.

“With tens of millions of people turning to the web and television for health information, the question becomes whether all of this information is making Americans smarter or more confused about their health,” said Dr. Holly Atkinson, Chief Medical Officer, HealthiNation. “As providers of health information, we feel a responsibility to ensure that our content is medically accurate, and the validation of this effort from an organization that sets standards in a number of arenas for the entire healthcare industry is a deeply rewarding achievement.”

URAC developed the health content provider accreditation program to address the concerns of consumers and other health care stakeholders and to provide a tool with which to identify health content within health web sites and via other media that meet high standards of editorial quality and accountability. The enhanced standards require health content providers to develop editorial policies and apply these policies to all health content carrying the health content seal licensed to other web sites.

“URAC employs a rigorous set of standards for each of its accreditation programs and adapts these requirements in response to the continuing evolution of the health care system,” said Alan P. Spielman, URAC president and CEO. “Providing quality health information is crucial to our nation’s welfare and it is important to have organizations like HealthiNation that are willing to measure themselves against national standards.”

“We made a commitment to establish HealthiNation first and foremost as a brand that consumers can trust,” said Raj Amin, CEO, HealthiNation. “As we continue to grow our audience and expand our programming, our URAC accreditation as a Health Content Provider lets viewers know they can depend on us for credible answers to their health questions.”

HealthiNation’s Chief Medical Officer, Dr. Holly Atkinson, led the URAC accreditation process. The URAC standards look closely at a number of different areas, including organizational policies and structures, disclosure, health content, quality oversight and accountability.

About HealthiNation
HealthiNation is the premier health media brand that develops, produces and distributes digital programming that educates and inspires people to make healthier choices. Our award-winning video programs are developed by leading physicians and television producers, covering medical education as well as lifestyle tips, personal stories and entertaining original series–all with the mission of helping people take actions for their health. Programs can be seen through distribution partnerships with leading cable companies and internet properties that reach over 40 million unique users online and more than 32 million digital TV homes. HealthiNation is headquartered in New York City, and its investors include Intel Capital and MK Capital. For more information, visit www.healthination.com

About URAC
URAC, an independent, nonprofit organization, is well-known as a leader in promoting health care quality through its accreditation and certification programs. URAC offers a wide range of quality benchmarking programs and services that keep pace with the rapid changes in the health care system, and provide a symbol of excellence for organizations to validate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC strives to ensure that all stakeholders are represented in establishing meaningful quality measures for the entire health care industry. For more information, visit www.urac.org

Media Contact:
Diane Hepps
Director, Communications
646.556.6768
diane@healthination.com