HEALTHINATION LAUNCHES ON JOOST™
Innovative digital health network delivers free health programming on global video distribution platform
New York, NY - 04/18/2007
HealthiNation, a New York City-based digital health network, today announced that it will be a featured content partner on Joost™, the world’s first broadcast-quality Internet television service. HealthiNation’s advertisers will be offered a range of interactive features such as interactive overlays, integrated video placement opportunities and other engagement oriented features.
Joost’s platform offers HealthiNation’s complete health video library, which features compelling digital bio-animation sequences, on-camera doctors and real-life patient experiences on a wide range of health topics like diabetes, pregnancy, cancer treatment, autism and nutrition.
“Online video viewers are looking for engaging and high-quality content experiences, which drives the need for flexible consumer platforms and great content.” said Raj Amin, HealthiNation CEO. “In this new environment, marketers need more tools to connect with this engaged and sophisticated video viewer, which is why we’re pleased to be working with Joost, which offers a slick consumer experience with a variety of features for consumer engagement.”
The recent explosion in consumer digital video streaming has created a growing demand for online video content. In fact, the global market for online video content will expand tenfold by 2010, topping 130 million households, according to In-Stat, an industry analyst firm. As more households become broadband-equipped, the firm also estimated that 413 million consumers will connect via high-speed line in the next three years.
“HealthiNation’s video programming provides an excellent educational resource for our viewers, further helping us differentiate our platform by demonstrating the extent of content available on Joost,” said Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost.
Currently available in an expanded beta, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network created to address consumers’ need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
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Contact:
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
