HEALTHINATION TEAMS UP WITH PREVENTION
New Partnership Expands High-Quality Health & Lifestyle On-Demand Video Programming
New York - 09/25/2007
HealthiNation, a leading digital health education network, today announced that it has partnered with Prevention, America’s leading healthy lifestyle magazine brand, to deliver its easy-to-understand and engaging interactive health videos to Prevention.com users. This partnership reinforces Prevention’s commitment to providing the highest quality content. Prevention.com also recently relaunched its site to ensure greater access to health education content and enhance users’ online video viewing experiences.
“Prevention understands the importance of quality online health education and we’re excited to join forces with the new Prevention.com to deliver consumers new ways of learning about their health,” said Raj Amin, HealthiNation CEO. “HealthiNation is at the forefront of video-based health education that’s accurate, credible and engaging. The quality of our final product is paramount. We’re happy to be a core partner in Prevention’s site expansion and confident that consumers will be inspired by our video programs.”
HealthiNation’s original, health education content delivers consumers “straight-talking” health information on a wide variety of topics to help them take the right steps to improve their health. The programs, independently produced with HealthiNation’s Medical Advisory Board, use 3D animations that are designed to show consumers exactly how their bodies work. The topics of HealthiNation’s programming include conditions and diseases such as cancer, diabetes, autism and menopause. There are also several lifestyle programs, ranging from how to correctly apply sunscreen to understanding health insurance basics.
“We pride ourselves on providing our audience with authoritative information in an engaging and approachable format,” said Nicola Bridges, editorial director of Prevention.com. “We understand that multimedia offerings are the future of the Internet and have completely upgraded and expanded our site to provide even more quality health video for our users. We're excited to partner with HealthiNation and share a similar mission, which is remaining committed to delivering high-quality, practical health information to help people lead healthier, happier lives.”
ABOUT PREVENTION
Prevention is the #1 healthy lifestyle magazine brand and the 10th largest magazine in the nation, with nearly 11 million readers. The top online health magazine destination, Prevention.com relaunched in August has 1.6 million unique visitors each month. This year, Prevention will publish more than 15 branded books, 18 special-interest publications, 14 international editions, five bookazines and five DVDs under the bestselling Prevention Fitness Systems. Team Prevention, www.prevention.com/walking, will also lead walking events at five marathons across the country this year.
ABOUT HEALTHINATION
HealthiNation is a new multi-platform health education network created to address consumers’ need for accurate, leading edge, easy-to-understand health information that enables viewers to take control of their health in real ways. HealthiNation content, which is designed specifically for interactive media, leverages exciting new digital technologies, such as video-on-demand (VOD) and streaming video on the Internet so consumers can view innovative segments when and where they want them. All content is developed by experienced health care professionals in their respective medical fields. For more information on HealthiNation, please visit www.healthination.com.
PR Contacts:
Tori Pugliese
Cohn & Wolfe On behalf of HealthiNation
212-798-9860
Karen Mazzotta
Prevention
212-808-1660
