HEALTHINATION AND COMCAST SPOTLIGHT LAUNCH ON DEMAND HEALTH PORTAL FOR DIGITAL CABLE CUSTOMERS
HealthiNation Content to Power Searchlight’s On Demand Health and Wellness Category
New York - 02/11/2008
HealthiNation, the leading network for health literacy programming, today announced that it is working with Comcast Spotlight, the advertising sales division of Comcast Cable, to offer health information programming at no additional charge for Digital Cable customers through Comcast’s ad-supported On Demand destination, “Searchlight.” This content will be available in the “Health & Wellness” folder beginning February 4 in Atlanta, Boston, Chicago, Detroit, Philadelphia and Seattle with a rollout across all of Comcast’s markets in May 2008.
eHeaAs part of the agreement, Comcast Spotlight will offer local sponsorship opportunities to hospitals and other health service providers for HealthiNation’s programs. The independent and high-quality nature of HealthiNation content is an attractive selling point to advertisers, who are increasingly looking to connect with consumers in their communities in a meaningful way.
With Comcast’s industry-leading On Demand service, customers have complete control over their viewing experience and can fast-forward, rewind, pause and restart their selections. Comcast’s signature On Demand service fundamentally changed the way people watch TV. Since launching in 2003, On Demand has grown from a few hundred choices to more than 10,000 choices each month. Over that time, Comcast customers have watched more than six billion On Demand selections. Currently, Comcast customers are starting an On Demand program more than 100 times every second.
“We’re very excited to bring our passion for health literacy to Comcast’s Digital Cable customers across the country,” said Raj Amin, HealthiNation CEO. “Searchlight’s Health and Wellness On Demand will give viewers a way to get informed before seeing the doctor, anytime they want.”
HealthiNation is a trusted health information source created to address consumers’ need for accurate, easy-to-understand health content. The network educates and empowers viewers by bringing doctors right into the home to explain a variety of health topics through short, informational videos using 3-D bio animations. With credible doctors who cut through the medical jargon and real-life stories from everyday people, viewers are able to have instant access to up-to-date health information and the tools to improve their overall health.
“Through Searchlight’s “Health & Wellness” category, our customers will have access to high quality health programs from HealthiNation whenever they want,” said Tom Wolfe, Vice President, Product Marketing & Promotion for Comcast Spotlight. “Our relationship with HealthiNation allows us to provide a service for viewers to receive up-to-date health programming and convenient connections to local health service providers.”
Each month, 14.7 million Comcast Digital Cable customers will be able to view new programs covering topics ranging from allergies and asthma to wellness topics such as nutrition and cancer prevention. HealthiNation’s videos are produced independently and reviewed by the company’s medical advisory team, which includes respected physicians from various fields of medicine.
ABOUT HEALTHINATION
HealthiNation is a leading health literacy network, created to help people take control of their health with short informational video programs. Content is developed by HealthiNation’s producers along with experienced health care professionals in their respective medical fields, to give people a credible and interesting way to get informed. Available on TV and online across the nation, HealthiNation’s programming can be viewed through cable on-demand partnerships with Comcast, Cox, Charter Communications, BrightHouse, Insight, MediaCom and Bresnan. Its online programs are seen through its affiliate partners including Yahoo! Health, Prevention, U.S. News & World Report, Quality Health, and many other sites. For more information on HealthiNation, please visit www.healthination.com.
ABOUT COMCAST SPOTLIGHT
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
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Media Contacts:
Dacrie Brooks
Cohn & Wolfe for HealthiNation
(212) 798-9804
Dana Runnells
Comcast Spotlight
917 934 1015
