Raj Amin

CEO & Co-Founder

Raj Amin is a pioneer in digital interactive media, having played a leading role in creating many businesses that have allowed people to find video content in new ways. As the son of two physicians, he has long believed that consumerism has been missing from the world of medicine for a long time. Prior to founding HealthiNation, he was an original member of the executive team at N2 Broadband, a leader in the digital TV products, which was acquired in 2005 by Tandberg TV. There he forged the company's relationships with media companies including HBO, Showtime, Turner Networks, MTV Networks and Warner Bros Studios. He led the company's entry into the on-demand advertising space, launching its AdPoint™ advertising platform to Comcast and helping to create new standards for on-demand advertising across the cable industry. Prior to N2 Broadband, Raj led advertising product strategy for Replay TV, an early DVR pioneer based in Silicon Valley. Raj also managed new business initiatives in digital media at Scientific-Atlanta (now a Cisco company), having established interactive TV partnerships including Microsoft, Oracle, and IBM, and managed strategic initiatives for new consumer services such as video-on-demand and internet on TV.
He currently serves as a Board Member for Musicians On Call, a non-profit organization dedicated to bringing live and recorded music to the bedsides of patients in healthcare facilities around the country to promote and complement the healing process for patients, families and caregivers. He has been a Board Member for the Cable Television Association of Marketing’s New York Chapter, and was a steering member of the Innovations in Digital Advertising Program. He was also an investor in the broadway revival of A Raisin in the Sun, which won 3 Tony Awards. Raj received concurrent bachelor’s degrees from the University of Pennsylvania's Management and Technology Program, through the Wharton School of Business and the Moore School of Engineering and Applied Science.

Tony Estrella

COO & Co-Founder

Tony has a diverse healthcare background with experience in product marketing, management consulting, and venture capital. Prior to co-founding HealthiNation, Tony was a product manager at Pfizer, Inc, for a $1+ Billion drug where he developed product strategy and marketing initiatives. He is experienced in the strategic development and implementation of cross-functional marketing programs among patients, physicians, and health plans.

Tony's prior experiences include co-founding a medical device company focused on patent development, evaluating early-stage investment opportunities as a Summer Associate with TL Ventures, and is a former strategic and technical consulting manager with Accenture. Tony is an alumnus from the University of Pennsylvania's Wharton School of Business (MBA), London Business School, and the University of Pennsylvania's School of Engineering and Applied Science (Electrical Engineering).

Doug McFarland

Chief Digital Officer

Doug McFarland is Chief Digital Officer for HealthiNation. Prior to joining HealthiNation in September 2010, McFarland was Co-CEO of Dimestore Media (sold to KnowledgeNetworks). Previously, McFarland was the CEO of ScanScout (sold to Tremor Video), and had served as EVP/GM of Eyeblaster. From 2002 through 2004 until the sale to AOL, McFarland was the EVP/GM of Advertising.com. Earlier in his career, McFarland was one of the co-founders of Media Metrix, and was a co-founder and EVP of FreeMark (sold to CMGI). McFarland began his media/advertising career at Arbitron where he served for nine years as VP Sales and Marketing. He currently serves on four boards of directors and three advisory boards, and he holds a PhD (ABD).

Holly Atkinson, MD

Chief Medical Officer

She has worked in print, broadcast television and online media for both medical professional and consumer audiences. Dr. Atkinson is the chief medical officer and senior health correspondent for HealthiNation. She is also an assistant clinical professor in the Department of Medicine and Co-director of the Advancing Idealism in Medicine Program at Mount Sinai School of Medicine, and an adjunct professor of public health at Weill Medical College of Cornell University. In addition, she is past president and a member of the board of directors of Physicians for Human Rights, a human rights organization that shared in the 1997 Nobel Peace Prize.

Before joining the HealthiNation team, Dr. Atkinson was the founding chief medical editor of www.everydayhealth.com, one of the most prominent health sites on the Internet. Prior to that post, she was the Chairwoman of iVillage Health Initiatives and resident physician on iVillage.com. She was also a founder as well as President and CEO of Reuters Health Information, Inc. Prior to joining Reuters, Dr. Atkinson was at Lifetime Medical Television for 10 years where she served as Senior Vice President of Programming, overseeing all of the continuing medical education programs aired on the network.

Dr. Atkinson was also the founding editor of the consumer newsletter HealthNews for the Massachusetts Medical Society, publisher of the New England Journal of Medicine, and served as its editor-in-chief for more than 12 years. Dr. Atkinson has also been a columnist for New Woman magazine and a resident physician on DrWeil.com and iVillagehealth.com.

Dr. Atkinson has an MD from the University of Rochester School of Medicine and Dentistry, and an MS from the Columbia University Graduate School of Journalism. She graduated Phi Beta Kappa from Colgate University with a BS in biology. She is a Fellow of the American College of Physicians.

Scott Schappell

SVP Sales

Scott Schappell brings 20 years of experience in business development and marketing in the pharmaceutical industry. Prior to joining HealthiNation, Scott worked for Nielsen IAG, a company focused on maximizing the efficiency and effectiveness of TV advertising. Scott helped create and lead the healthcare vertical at IAG. Prior to IAG, Scott was General Manager at Catalina Health Resource, where he led the Philadelphia Regional Sales Office. Catalina Health Resource was a leader in direct-to-patient marketing through their in-pharmacy newsletter. Scott was Director of Sales for Helios Health, Inc., a venture-backed company that installed and maintained Internet-connected patient education kiosks in doctors' waiting rooms.

Previously, Scott was with SmithKline Beecham where he held major roles in the managed markets group before working on the Augmentin Marketing Team as it surpassed $1 billion in sales. Scott began his career at Merck & Co. Inc., where he spent more than six years in positions of sales, sales training and account management. He holds an M.B.A. from Villanova University and a B.S. from East Stroudsburg University.

Anthony Dunaif

SVP Syndication and Strategic Partnerships

Prior to joining HealthiNation, Anthony was Chief Marketing Officer of Inform Technologies where he led sales and marketing, business development, customer/partner support and management, and public relations functions. He joined Inform from Internet Broadcasting, a leading provider of digital publishing solutions for media publishers and advertisers. As General Manager of their Media Network and Senior Vice President of Market Development, Anthony was responsible for growing major external relationships as well as developing and executing strategies around the company’s mobile initiatives. Anthony also worked at online video platform Brightcove and held several senior posts throughout his twelve year tenure at MTV Networks. Anthony earned a BA in English Literature from Union College and an MBA from IESE, the International Graduate School of Management, based in Barcelona, Spain.

Brendan Anderer

VP of Programming

Brendan is an experienced news segment producer with 10 years of television experience, spending the last eight years with NBC News, MSNBC and CNBC. He has a strong background of combining news and entertainment for a TV audience, with a significant focus on consumer issues including health and fitness. Most recently, Brendan was a producer for the "TODAY" show, the leading morning news program. Brendan has produced a variety of healthcare education segments, and brings a "story telling" approach to delivering healthcare information to consumers.