HealthiNation’s editorial goal is to provide accurate, objective, well-balanced health information to its audience. HealthiNation content may be distributed via the Healthination website or other websites. HealthiNation’s editorial team operates independently from the sales team.
1. Editorial Team
Our editorial team includes our Chief Medical Officer, Editor-in-Chief, Producers, Editors and Assistant Producers. Our staff editorial team is joined in our work by medical reviewers and physicians (collectively, “Medical Contributor(s)”), which includes practicing, board-certified physicians trained in a variety of sub-specialties and other health professionals, such as registered dietitians. Biographies of members of HealthiNation’s editorial staff and select Medical Contributors can be viewed at this link: http://www.healthination.com/about
2. Editorial Content Process
Medical Contributors are consulted on an ongoing, as-needed basis, individually or collectively, for input on content development.
2.a. Original Production:
Prior to the release of any originally-produced medical content, physicians on staff and appropriate Medical Contributors review the content. The process includes the following review touch-points:
The topic outline is reviewed and revised as necessary by the Chief Medical Officer, Editor-in-Chief, Producers, Editors, and Physician host of the segment;
- Once approved, the outline is developed into a script by the Producer.
- The script is reviewed and revised as necessary by the Chief Medical Officer, the Editor-in-Chief, Producer, and Physician host for the particular segment.
- Once the script is approved, it goes into production and the video segment is shot.
- Any graphics included in a video segment are created with the input of the Chief Medical Officer.
- A final post-production review of the finished segment is done by the Chief Medical Officer and Producer before uploading or making available to viewers.
2.b. Bi-Annual Review Process of Medical Content:
In addition to initial review and approval, content on the HealthiNation website is re-reviewed bi-annually by the Chief Medical Officer or Medical Contributors. Further, the Chief Medical Officer and Medical Contributors work to update content throughout the year on a case-by-case basis, as appropriate, based on any new important medical advances, news, major changes in guidelines or drug recalls, etc. that are brought to the attention of our editorial team or Medical Contributors.
3. Sources of Information
HealthiNation’s content is created in-house by the editorial staff, which includes physicians and producers. Our sources include peer-reviewed medical journals, medical conferences, government agencies, medical and health associations, our Medical Contributors, and physician specialists, as needed.
4. Advertising Distinguished from Health Content
On the HealthiNation website, HealthiNation uses a number of terms to connote when content—whether ads or informational content—is funded by an outside party. Two broad categories of sponsorship terms are used, “Advertisement,” and “Sponsor Content”:
- Advertising: HealthiNation accepts funding from outside parties to run ads that promote their products/services across our distribution network. These ads are typically placed in banners above or below our video player. Such advertising content is subject to HealthiNation’s Advertisement Policy, and, when necessary, the regulatory guidelines of agencies such as the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC). The Sponsor is responsible for the information in the Advertisement as well as compliance with all applicable laws and regulations. HealthiNation does not endorse any products, service or treatment discussed within Advertisements.
- Sponsor Content: HealthiNation includes sponsored content, such as in the form of video lead-ins to HealthiNation videos or as stand-alone video segments for distribution across our network. Such video pre-rolls or video segments are clearly labeled as advertising/sponsored content, with a label below the video as it plays.
5. Not Medical Advice
HealthiNation’s content is for informational purposes only. The content does not provide medical advice and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health professionals or providers with any questions you may have regarding a medical condition or medicine. Never disregard professional medical advice or delay in seeking it because of the content.
The content, including without limitation, text, copy, audio, video, photographs, illustrations, graphics and other visuals, is for informational purposes only and does not constitute professional medical advice, counseling, diagnosis, treatment, the practice of medicine including but not limited to psychiatry, psychology or psychotherapy, the creation of a physician-patient or clinical relationship or recommendations of any kind by HealthiNation. You should always seek the advice of your qualified health care professionals with any questions or concerns you may have regarding your individual needs and any medical conditions or any other matter related to your health or general well-being. All information provided by HealthiNation, or in connection with any communications supported by HealthiNation, is intended to be for general information purposes only, and is in no way intended to create a provider-patient relationship as defined by state or federal law.
If you have or suspect that you have a medical problem or condition, please contact a qualified health care professional immediately.